Our Mission
Well-Working, Well-Being.
Solving societal issues surrounding work
and creating a society where everyone
can choose how they contribute.
Work.
It’s the time we dedicate, the growth we experience, and the legacy we leave behind. It’s a vital part of our life’s story.
That’s why we strive to create a society where everyone can work and contribute in the way that they choose. It’s also why we’re dedicated to untangling the complex societal issues that surround work.
Our ultimate goal is to create a world that offers a comfortable workplace for all, fostering the health and well-being of every individual there. Through technology and innovation, we’re determined to transform the landscape of work in Japan, one step at a time.
Towards Achieving Our Mission
We’re on the fast track to bringing the idea “well-working” to all parts of Japanese society, expanding with the pace and agility of a startup. Our vision extends beyond just HR—we’re building a workplace where everyone can find their own comfort, meaning, and motivation. Our journey involves tackling big challenges, fostering innovation, and embracing growth at every step.
Our Values
By embracing our three core values, we’re committed to going fast, going far, and going together to bring our vision of “well-working” to life in society. Our values aren’t just words—they drive our decisions, shape our culture, and are even part of our performance metrics. They ensure that we’re moving forward together in pursuit of our mission.
-
Be the Spark, Not the Spectator
No one has a crystal ball to see the future, so don’t wait for the perfect moment—create it. Move at the speed of light, make waves, and learn by doing. It’s the bold moves, even the messy ones, that pave the way to success.
(*) The visual symbol for this value is 光, meaning “Light” in Japanese.
-
Exceed What People Want
The world never sits still, so why should you? Forget “good enough” and aim for what’s beyond the obvious. When you push past the norm and exceed expectations, that’s where greatness begins.
(*) The visual symbol for this value is 偉業, meaning “Great Feat” in Japanese.
-
Speak the Unspoken
Our bold ambitions require bold conversations. Constructive feedback fuels progress, pushing us forward. Break the silence, confront the elephant in the room—and clear the way for growth.
(*) The visual symbol for this value is 象, meaning “Elephant” in Japanese.
The Interconnection of Our Three Values
These three values aren’t meant to stand alone. They are deeply intertwined and build upon each other. “Be the Spark, Not the Spectator” isn’t about diving in without thought; it’s about acting when we see the chance to go beyond what people expect—captured in “Exceed What People Want.” And to keep growing and achieving together, “Speak the Unspoken” encourages us to voice constructive feedback, even when it feels difficult. By embodying all three, we believe we can truly go fast, go far, and go together, realizing our vision of “well-working” within society.
Service Vision
What does it take to create a society where Well-Working is the norm?
Our answer is our service vision: “Worker-Friendly: Designed for All”
In an era of a shrinking workforce, business success comes from organizations where each person can contribute and grow.
That means giving all employees—not just leadership and back‑office staff—direct access to the information they need to act.
SmartHR is designed to be used by every worker, equipping modern organisations with tools to thrive in this new era.
What is a “Worker-Friendly” service?
Accessible
- Intuitive flow for both admin teams and employees
- Mobile app for staff without office PCs or company email
- Accessibility features and multilingual support for a diverse workforce
Effective
- Paperless, automated flows reduce workload for admins and employees
- Routine tasks automatically keep records current and reliable
- Managers can view and act on team data directly, no requests to HQ needed
Evolving
- Platform-level and ID integrations bring external apps into a single sign-on
- Extends beyond HR into IT and security, uniting back‑office work seamlessly
- AI woven into features boosts efficiency and turns data into insight
Our Product Principles
These Product Principles define what a good product means at SmartHR today.
Great products come from great teams and meaningful dialogue. We established these principles as a shared language to encourage conversation among everyone involved in our products, so we can deliver greater value to society, in better ways.
